How do I get a group discount when booking a hotel for 8+ people?
Contact the hotel's group sales desk directly (not the front desk or website) with dates, room count, and any events. Hotels typically discount 10–20% for 8+ room nights, include a complimentary planner room, and allow one credit card to hold the block with individual pickup at check-in.
Group rates live off the public site. Email the hotel's sales or events team (usually listed under 'Meetings' or 'Groups') with total room nights, arrival and departure dates, and any tie-in event or purpose. Ask for a group contract with 'attrition' clauses that let you release unsold rooms 30–60 days out without penalty. Full-service hotels commonly comp one planner suite per 10 rooms booked. AVARA's group planner exports the room list directly so hotel sales can create the block in one exchange.
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Last verified 2026-07-29.